Fashion is a popular term for the prevailing style of dress or other aspects of personal appearance. It is generally considered to be influenced by changes in society and the perceived needs of the public, which may be identified through market research. It is also the basis of many business decisions, such as whether to produce or distribute certain products. Some people consciously follow fashion trends, while others may be unaware that they are doing so. It is common for different groups within a society to have their own styles, which may be differentiated from one another by age, social class, generation or occupation. Men’s clothing generally changes more slowly and subtly than women’s, but there are also instances of men wearing dresses or other feminine garments.
Changes in fashion are often triggered by the introduction of new materials or techniques. The eighteenth and nineteenth centuries saw the development of a wide range of fashionable fabrics, including cotton, wool, silk, and linen. The popularity of these materials in Europe encouraged manufacturers to develop their businesses.
Trends in Fashion can also be influenced by celebrity culture and the media. For example, when a well-known figure begins to wear an outfit that is different from their usual style, it may cause other people to imitate them. In addition, magazines and newspapers often cover celebrity clothing and fashion. Other influences include the changing seasons, which encourage the use of light colors in summer and warm fabrics in winter.